You have a great service or product – how do you explain this to your current or prospective clients so they know you are a good choice for their needs?
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What is a Value Proposition and why do you need it?
How to ensure Digital Marketing adds value to your business
Digital Marketing provides an excellent route to grow customers along with providing customers a benefit in that it is easy and is tailored to what they need and value.
It is very analytical and expandable therefore, investment can be tailored to both geography and a specific strategy or consumer.
However, as all marketing strategies, time and cost will need to be dedicated to achieve a relevant outcome over all invested platforms. It cannot be done half-heartedly, if badly managed all advantage will be eroded if not lost!
‘Customer Dissatisfaction’ can cost you your business, what can you DO about it?
When you know your product or service is in demand and the market is active there is usually a reason much closer to home why you’re not performing as expected. Often the ‘tell- tale’ signs are ignored! If your business is experiencing any of the following your customer is already dissatisfied! Customers are reducing number…
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Effectiveness v Efficiency
"DO THE RIGHT THING RIGHT" "doing the right thing is more important than doing things right." Doing the right thing is effectiveness; doing things right is efficiency. That's according to noted management expert, Peter Drucker. As he says; Focus first on effectiveness (identifying what is the right thing to do), then concentrate on efficiency (doing…
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